Outbound campaign structure

←  Head back to Index⁠ 

1. How to choose a right campaign for a lead

All Outbound Campaign for cold leads are strictly predefined, so you should use the following diagram to choose a right campaign:

Fields \ Lead Tier
Tier 1
Tier 2
Tier 3
Tier Description
The most important tier. SDR should spend most of the time (1-2 days per week) working with it
An SDR should dedicate at least 2-3 day per week working with this Tier
An SDR should spend 1-2 days per week working with this Tier.
Leads / Day
70-150 leads
200-250 leads
350-500 leads
Industries
👀 Double click on the image & zoom in

https://storage.googleapis.com/slite-api-files-production/files/b1e9d61c-a538-4c2f-ae2f-aa49714f4190/image.png



2. Read more about ICP and Tiers

Tier 1

[upload PDF]

Tier 2

[upload PDF]