Great Copywriting Tips

﻿ Originally published here ﻿
Table of contents
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Write with your eraser.
No one cares what you can do.
Avoid the passive voice.
Write like you talk.
More period. Fewer commas.
Write the title only you can.
Kill adverbs. Kill adjectives.
Go to the edge.
The first line is crucial.
The goal is to inspire action.
Keep reading
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Write with your eraser. Remove words from your title. The fewer words, the better.
 Trello lets you work more collaboratively. and get more done.
No one cares what you can do. People cares what you can do for them.
The world's first portable digital media player. 1000 songs in your pocket.
Avoid the passive voice. It's indirect and awkward.
We have to make sure it's kept simple. Keep it simple.
Write like you talk. Casual. Avoid "landing page words". Unlock, unleash, enhance, exceed, empower, supercharge... Real people don't use them.
Supercharge Improve your front-end skills by building real projects. Join our empowering community 22,000 front-end developers helping each other get better.
More on conversational copywriting  here .
More period. Fewer commas.An alternative email Slack replaces email inside your company
Write the title only you can.We've reimagined the online checkout experience.
One click. No passwords. The world's fastest checkout.
Kill adverbs. Kill adjectives.Effortlessly create email lists from LinkedIn. Turn any LinkedIn search into a really valuable list of verified emails.
Go to the edge. Remember Ernest Shackleton?
Everyone Men Wanted. For pleasant hazardous journey. Low wages, fairly bitter cold, long hours of clear blue skies complete darkness. Safe return probable doubtful. In event of success life as normal honour and recognition.
The first line is crucial. If people don’t read it, they’re not going to read your second line either. Keep it short.
We help It's how you make a podcast
The goal is to inspire action.Connect Your Sales Teams With Your Future Customers NOW. Request a demo See Drift On Your Site.
Keep reading ﻿ Read Julian Shapiro on  Writing Well ﻿
Read Paul Graham's  Write Like You Talk ﻿
Read  A Founder's Guide to Writing Well  from the First Round Review
﻿
A Founder's Guide to Writing Well — 8 Writing Tips
https://review.firstround.com/a-founders-guide-to-writing-well
Add a caption...
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﻿fm﻿fmerian﻿ TL,DR: To make your writings memorable, they must be structured into 3 parts (IDC). 1. Introduction. 2. Development. 3. Conclusion. Then, have 3 key points detailed with the same IDC structure. Make your writings memorable. Make them structured.

Great Copywriting Tips

Write with your eraser.

No one cares what you can do.

Avoid the passive voice.

Write like you talk.

More period. Fewer commas.

Write the title only you can.

Kill adverbs. Kill adjectives.

Go to the edge.

The first line is crucial.

The goal is to inspire action.

Keep reading ﻿

Keep reading