Social media marketing is currently Content Distribution's #1 customer acquisition channel.
We encourage using social media, especially if it drives traffic, group signups, email subscribers, paid users, or candidates. Please keep reading to find out what is never ok to post, what it usually ok, and what is encouraged.
Never OK
Graphics or assets sent in Slack, email, found in Google Docs, Airtable, Google Analytics, or Google Search Console
Conversion or revenue data
Anything that isn't publicly available to someone who would otherwise be knowledgeable about our clients. This could be things like new customers or prospects, upcoming fundraising, acquisitions or mergers.
Anything that could be construed as negative to the client or an affiliated entity
Usually OK
Anything that has already been shared by Nick, Gordana, Content Distribution, or the client
That has been posted by Content Distribution or the client on their website, Facebook, Twitter, LinkedIn or marketing newsletter
Data from Ahrefs or similar tools that make forecasts and assumptions
The reason those things are usually OK, and not always OK is because of context. There is a fine line between promotion and overly promotional, and it differs from community to community.
Some Facebook groups allow you to bait users into commenting to receive something of perceived value (case study, beta access, free tool, template, process doc, etc) and these threads can generate 75 - 200 comments and leads.
When we have the opportunity to do this, we'll absolutely do it.
But some Facebook Groups will ban you for being overly promotional, and we will never drop a link to our own content. So we need to be more subtle and use other strategies to drive traffic, emails, users and customers.
At the end of the day, we're marketing to marketers, and we need to execute well.
Here are some good rules of thumb.
Always OK
On your personal Facebook to show friends / family / colleagues
Submitting a link to Reddit
In a Reddit comment (if you include a 100 - 300+ word response adding value with the link. Use a non-exact anchor text)
Participating in a Twitter conversation focused on SEO
Always ask us first, unless your role is specifically marketing related
Posting a link in a Facebook group (comment or new thread)