Second Nature Values and Principles


Company values are often meaningless - so we decided to make them better than “honesty, integrity, and teamwork”.

We have 6 “company values”. But the important thing is the principles that lie underneath them. They’re the behaviours and ways of thinking that we reward and encourage in the company.

They’re the code you live by and the contract that you sign when you join. They are what is expected of you.

Take the time to read through each document to understand the underlying principles. It’ll be a lot to take in, but that’s the point. Anything less than that risks being a list of meaningless startup platitudes.