Main Keywords
This document will show you how to initiate a proper keyword research process for one content silo.
Example Keyword Research For a B2B SaaS
Freshbooks.com makes invoicing software for small business. They want to rank for any variation of the way people search for invoicing solutions.
Video Demo
Getting started
Go to Ahrefs.com
Type in all of the variations for invoice you can think of
Choosing your Main Keywords
Main keywords are your broad match keywords that describe the topic of keywords you want to rank for.
You can only search for up to 10 main keywords and still use the having same search term feature.
Remember: Go as broad as possible here, using terms that are going to be common to most searches.
In our case, the intake for main keywords will consist of: invoice, invoices, invoicing.
You don't know how your target audience is searching. Try and add every variation of your main keyword.
Remember: Almost every main keyword will have some variations you should include. Here are some examples.
University / Universities / College / Colleges
Bike / Bikes / Bicycle / Bicycles
Manage / Managing / Manager / Managers
Truck / Trucks / Trucking / Freight / Freighters
Bets / Bet / Betting
Refine and Streamline your Keyword Research
Before you export your keyword list, make it better with our Include and Exclude Features how tos: