Your Product Listing is how you grab the attention of visitors to newzealand.com. How you describe your product, the imagery you use and the details you provide all help potential customers understand what your listing offers.
Make sure you stand out and help set guest expectations with clear and descriptive copy.
Write an attention-grabbing listing summary
Try to capture the essence of your product, in summary, it’s the first thing a visitor will see.
Use emotive language. For example, if you have a Bay of Islands kayaking product you might write ‘Enjoy a tranquil afternoon with the family, kayaking through the crystal-clear waters of the Bay of Islands’.
Focus on key selling points. What makes your product special? What sets you apart?
Avoid using emojis, exclamation marks, jargon or Kiwi phrases, as these will be removed during moderation
Tell the story of your product in the description
The listing description allows you to go into more detail about your product. Think about what a visitor would like to know about your product
e.g., for an accommodation listing a visitor might ask themselves:
What style of accommodation is it?
Is the location close to any attractions I might be interested in visiting
Use clear and compelling language and be authentic. Visitors to newzealand.com are interested in what makes your product special, and XX% say the story is one of the key factors that make them explore more.
Help customers find your product with tags
When you create a listing you have the opportunity to select relevant ‘tags’ or product types. These determine where your product is displayed on newzealand.com from the order in which they are added. You should select the most relevant tag first, then other tags that might apply to your listing. Tags are moderated so only select the ones that apply to the exact product you are listing.
Make it easy for customers with direct web links
Make sure you’re entering website links that take visitors directly to the product you’re advertising. This ensures a smooth customer experience, making them more likely to book.
Use compelling imagery
The photos and videos you choose can say a lot about your product. In particular, your cover photo will be displayed on your listing card and be the first image seen by visitors viewing your product. We currently limit listings to 10 visual files, which can be a mix of images and videos.
Make sure your images are of high quality - 1080 pixels wide is recommended
Make a strong first impression with a standout cover photo
Choose clear, well-lit images
If you have multiple aspects to your product (e.g., different activities), try to include images for each
Add descriptive captions to enhance the visitor experience
Only submit photos where you know who took them and can attribute these to someone or a business in the Image captions. This is for copyright reasons.
Link your Qualmark rating to your Product Listing
All product listings are displayed by default on newzealand.com based on their Qualmark rating. To appear higher up in the listings it is important to add your Qualmark ID to your listing. Make sure to enter it on the first page of your listing.
To find out more read our guide to linking your Qualmark account to your Product Listing.
Similarly to Qualmark, potential travellers can choose to filter product listings by TripAdvisor rating. As TripAdvisor is recognised internationally, it is useful to add this information to your listing. See our guide on linking your TripAdvisor account.
Remember to keep your listing up to date.
It’s important to check your pricing, opening hours and terms are all current.