What if you had just joined a rapidly growing company with a challenging mission, but had to slow down because the information you needed to do your job was either scattered or undocumented?
This is what faced Martijn Hazelaar, Digital Manager at Dutch bike-meets-tech company VanMoof. And it's not an unusual story. According to a McKinsey study, employees spend 20% of their time searching for information. That's one full day out of the week! You get it and you'll probably agree that a team has bigger fish to fry than digging around for scraps of knowledge.
Rather than leaving the team's knowledge in the hands of a chosen few, Martijn set out on a mission to democratize it. If those people were unavailable or left the company, people at VanMoof would get stuck. Also VanMoof is distributed all over the world. And you can't really browse people's brains remotely, right?
VanMoof is the leader of the ebikes market. They designs and sells fully integrated smart tech e-bikes built to transform your city commute - and hopefully create a more sustainable future. They employs 260 people with operations all over the world and grew by 100 people in a year. They are now scaling to 500+ people in 2021.
So, here's the objective: if you want to grow distributed operations and teams with ease, you need to find a place to share knowledge that anyone can adopt, quickly. And as the future of work is coming faster since Covid-19, you need a solution enabling asynchronous & remote work. Let's see how VanMoof handled it.
Martijn led the way. He's a tech-savvy guy, and he previously used Confluence. It is powerful and so can be complex to adopt for less tech-savvy people. However when looking for a knowledge sharing solution, you should think about the end-users first.
When the word spread about finding a solution to centralize team knowledge, some employees came to him to present Slite as an option. He found out that one team was already using and benefiting from it, which was a sign that the company-wide adoption could be kickstarted. Your team knowledge can't support your growth if people don’t adopt the platform where the knowledge is.
Martijn chose Slite because it's more user friendly for less tech savvy people while encouraging people to better work together. Slite enables less meetings & the ability to align teams asynchronously wherever they are.
You can learn more about what makes Slite different from Confluence here.
Martijn first created two introduction notes on the VanMoof Slite: One that clearly explains the objective of having Slite as the company wiki and a note that explains how to kickstart it for each team at VanMoof.
"Slite is easy: It takes longer to explain the need and benefit of a company wiki in than explaining how Slite works."
At scale, you can't afford to spend time explaining how to use the platform to hundreds of folks. You need the minimum amount of friction. Knowledge must spread fast.
Two months after subscribing to our paid plan 70% of VanMoof were actively using it.
They store all the information their employees need to do their work. From new employee onboarding guides, guides for their global retail stores, people operations guides, and the collaboration space for each team.
The People channel helps VanMoof streamline internal processes across countries.
You can clone a template of it right here.
The Brand Store channel supports operations and shows everybody what's going on like important projects.
Slite became the go-to place for all of VanMoof's team information within only two months. And two months is quick when your team is spread all over the world.
They achieved the two goals they had to support the growth of their operations.
Now knowledge-sharing supports VanMoof operations and their international expansion. Martijn paved the road so new hires don't end up in his situation.
"Now my team and the team knowledge are walking hand in hand, truly joined at the hip"
✨The unexpected side benefit
It not only offers better access to knowledge, but also aligns teams on their activities. It gives structure to their projects. Martjin noticed a clear improvement in the quality of the team's work.
"When your team writes and documents what they are doing, it pushes them to think better and scope their work better. This is the kind of collateral advantage Slite brings us." Martijn Hazelaar, Digital Manager.