A deep-dive into some of the very best knowledge base examples out there. Get inspired to build an internal or external knowledge base for your business.
A deep-dive into some of the very best knowledge base examples out there, including internal knowledge base examples. Get inspired to build an internal or external knowledge base for your business.
We are in an age of organization and knowledge. Especially since early 2020 when most of companies went remote. To be as productive as possible, people and their processes need to be as efficient and streamlined as possible. At the same time, we cannot and do not expect people to know everything. No worries, knowledge bases are here for exactly that.
We see more and more businesses creating knowledge base article examples for their unique industry needs. Some are internal, others are external, but they all serve the purpose of providing information to help others get things done. Yet, what's lacking? knowledge base article examples on how you can create, optimize, and maintain an effective knowledge base. That's our cue.
We're about to explore seven of our favorite self-service knowledge base examples out there. Hopefully, these best knowledge base examples, also known as company wikis, will serve an extra purpose of inspiring the knowledge base you create and help your business thrive.
When do you need a knowledge base?
In short, yesterday. No matter the user or specific goal of your knowledge base, people will always benefit from having information in one place, including knowledge base categories examples. Whether you're in the early growth stages of a startup or a corporate that's been around for a while, a knowledge base has massive potential to help your people succeed.
What's a good knowledge base example?
As well as sharing some of our favorite knowledge base examples in this article, let's take a moment to understand why they're a favorite in the first place. Not every knowledge base has it all, and that's okay as long as it still successfully serves its purpose. Some knowledge bases act more like an FAQ, whereas others aim to lift the customer experience. However, a few highlights that help to create a knowledge base example are:
👉 Usable: Your knowledge base software needs to be user-friendly. It should be easy to navigate, hyperlinked smartly, and as accessible as possible.
👉 Searchable: Your knowledge base should have a search function. Identify keywords and how your users or team members search for information. Make sure the articles they need appear when they run a search for them.
👉 Targeted: Great knowledge base authors know their audience and write for their audience. Knowledge bases are a tool created to serve and to do so; they need to understand who's reading. Those targeted knowledge bases out there will see so much more success and use if created with users in mind.
👉 Shared: What use is a knowledge base if you can't share it? Ensure people know how to access your knowledge base and have the permission they need to see the pages that will benefit them.
👉 Cooperative: A good knowledge base is one that's always worked on. If your knowledge base has a chat or tagging system built-in it will allow you to evolve easier.
👉 People-powered: You can't do it alone—nor are you expected to. Some of the best (and most famous) examples of knowledge base in the world are co-authored. Yours can be too. No matter who your knowledge base is for, build a responsible community around it and allow yourself to expand with help.
👉 Concise: Lastly, your knowledge needs to be concise. Nobody wants to search for the information they want and have to troll through mountains of text to get to the one line they need. Make sure your knowledge base is as short and sweet as can be: bullet points over paragraphs, low-grade readability, short sentences, and clear language over technical jargon—write for aliens. 👽
Remember, this doesn't always need to be with words; perhaps screenshots will provide a better customer experience and get your point across quicker.
13 Best knowledge base examples to inspire you
1. Slite—The one for the team
The knowledge base example we host in our management resources is one of the finest knowledge repository examples for teams seeking to consolidate all information in a unified platform. From people and culture to hiring resources, this template has it all.
If you've found that your business is in a place that's torn between google docs, slack messages, and tedious email threads, then it may be worth considering launching a knowledge base using this template.
Why is it an example?
We've picked this knowledge base template because of its usability. Everything is clearly mapped out, and further templates and resources are either hyperlinked or have the power to be. Give it a whirl for yourself.
2. Canva—The one for the newbies
Canva is one of the perfect knowledge based systems examples that shows how a knowledge base can be tailored toward particular people—depending on your knowledge base goals. If you're not familiar with Canva, it's a freemium platform that allows anyone to create quality designs.The product userbase means that Canva is often dealing with keen learners, but not necessarily those with advanced design knowledge.
Why is it an example?
The Canva user niche userbase needs examples of knowledge base not only clear and concise but also searchable. Their search function auto-fills and suggests searches inline with what people may be looking for, just in case they don't have the terminology yet.
3. Mailchimp—The one for the brand
Mailchimp, often referred to in the same breath as Hubspot, is one of those brands continuously used as a stand-out example of good brand tone of voice, style, and placement. Why? Because they educate every employee on what their brand looks, feels, and sounds like.
The Mailchimp knowledge base article examples are an essential way of educating their in-house team and creating a brand people love. This style guide covers every aspect of writing, from social media to email, technical writing, to translations. Mailchimp is everywhere, but it doesn't mean their tone is always the same. Their tone adapts and shifts depending on the channel they're working with.
Why is it an example?
Mailchimp has nailed who they're addressing with this knowledge repository examples, and it's no wonder why considering what the knowledge base is about. This knowledge base is the perfect example of one that's targeted and the success it can help bring a company.
4. Asana—The one for product success
The Asana knowledge base gives its users options, including help desk knowledge base examples that cater to diverse learning styles. Whether you prefer reading, visuals, live webinars, or video tutorials, Asana provides multiple ways to learn and excel.
Before you even access the Asana knowledge base, you're greeted with four ways of learning, perfect for the varied users they have.
Asana gives their users options to join a live webinar for those who struggle to discipline themselves on learning and need direct customer support.
It also offers users the option to read tips (complete with GIFs—who doesn't like a GIF?).
You can complete a course for those that are more competitive among us or thrive from excelling.
Lastly, and probably our favorite option, you can jump over to their Youtube page where they've built out a wealth of video how-to content to help users engage.
Why is it an example?
Asana takes pride of place in this article because of its sharability, making it one of the prominent internal knowledge base examples. All of Asana's resources are accessible, whether you're a customer of Asana or not. Plus, it's working in their favor. Creating a knowledge base with such engaging content makes people want to share it, and organically recruits new users to their platform.
Asana has essentially built a self-serve CRM, saving their employees time and keeping their customer satisfaction levels at their greatest.
5. Dropbox—The interactive knowledge base
Dropbox, you've done it again. You've gone and won our hearts. This knowledge base article example is a great example of how interactive your knowledge base can be. Dropbox has put together a heap of resources to help new customers and current users troubleshoot and learn the tool, and find answers to common questions. Plus, they've involved interactive opportunities to help people find their solutions quicker.
Why is it an example?
We're using Dropbox as an example because the brand has managed to take being concise to a whole new level. They're not just to the point when it comes to troubleshooting, but they actually have automated processes set up to help someone get to their solution quicker with a great kb article example.
Their knowledge base has got it all, from a simple search bar to live troubleshooting, support team access, and tutorials. Their knowledge base homepage is clean, with easy access to use cases, video tutorials, and workflows. As far as functionality goes, Dropbox is up there for hosting one of the very best. 🏆
6. Buffer—The one for onboarding
For those that aren't familiar with Buffer, it's a social media management tool that helps any sized business build engagement. The brand has taken its social media skill set and threaded it into its onboarding knowledge base categories examples. They've used emojis and informal language to help represent the brand and what they do.
This knowledge base covers everything from values to an employee handbook. It's essential reading for all new hires and can be a vital resource for current employees to self-educate their way around the business's HR processes, rather than needing to ask for help.
Why is it an example?
The Buffer knowledge base example makes the list for its purpose. It's there to solve employee queries and provide a better onboarding experience—it does the job very well. This knowledge base serves as an important reminder to be goal-driven when building a knowledge base for your own business.
What problem are you trying to solve, and for who? Have that at the front of your mind as you create a knowledge base article example, and you'll create a successful one.
7. Optimizely—The one with everything you need
The Optimizely knowledge base is quite possibly one of the most in-depth knowledge base examples we've seen to date. Admittedly, it's not the prettiest of knowledge bases, yet it certainly serves its function.
Nicknamed the Optiverse, their help desk knowledge base examples comes with a wealth of information to inspire, educate, and keep customers engaged with the product. Their knowledge base content acts as a troubleshooting helpdesk while building customer satisfaction.
Why is it an example?
We're using the Optimizely as an examples of knowledge base because it hits one of our points from what makes a good knowledge base—discussed earlier—it's people-powered.
That's not to say that customers are churning out articles to help inform other customers. What Optimizely does well is they use their data to determine what help they give first, by presenting popular articles on the right. The chances are if many others are finding those pages useful, then new visitors probably will too. It's a subtle and smart way of powering your knowledge base by its users.
8. LiveChat Help Center — Impressive search functionality
LiveChat offers customer service software to different businesses. Its knowledge based system examples include role-based guides available for agents and managers. Sales reps, support teams, administrators and management execs can find the data they need and finish tasks more productively.
LiveChat’s service desk knowledge base examples provide clear details on how to install, set up and use LiveChat, including working with apps and integrations. They also give standards for best practices, privacy, and security.
Why is it an example?
LiveChat shines for its role-based guides aimed at specific users. Sales, support, and management use LiveChat in different ways. LiveChat’s knowledge-based systems examples are tailored to those user needs, streamlining the training process.
Whatever their role, users will have no problem finding the information they need with LiveChat’s visually appealing design and straightforward navigation procedures. And if they are still confused, they can check out the visual tutorials available on LiveChat’s YouTube channel.
9. Lyft Help — Easy access via mobile app
Lyft’s knowledge repository examples offer services for drivers, riders and business through its mobile app. The app provides help prompts that guide users to the information they seek.
Prospective drivers can get information on earnings and bonuses and what documentation they need for their application. Riders learn how to hail a Lyft and businesses find out how to set up a Lyft account. They have some of the best knowledge base examples in the rideshare industry.
Why is it an example?
Both drivers and riders can use Lyft’s knowledge base article examples to find answers to their common questions and issues. Help topics, popular articles, and guides provide users with clear, detailed information about issues ranging from safety and accessibility to signup and payment.
Lyft’s kb article examples also include many visuals and step-by-step guides. Breaking down a problem into steps and providing visual examples makes the process much easier than scrolling through walls of text.
10. Shipt — Your personalized grocery delivery service
The IT knowledge base examples we have shown are aimed at educated professionals. Grocery delivery service Shipt runs a knowledge base for shippers and shoppers. It provides fast, well-organized information on popular topics like canceling memberships, pricing, tipping, and delivery window availability.
Shipt is one of the best examples of knowledge based systems availability. Its knowledge repository succeeds beautifully in making information clear and accessible to its customers and delivery service contractors.
Why is it an example?
Shipt organizes its knowledge based system example by questions for both shippers and shoppers. Users choose from a list of frequently asked questions about topics like how Shipt works, accounts, ordering, delivery, pricing, and payments. The most popular questions are prominently displayed so users can find them quickly.
Shipt also uses help desk knowledge base examples like detailed articles and guides to assist users with issues like using the platform and troubleshooting common issues.
11. Hubspot Community — Elevate Your Skills with Inbound Marketing Education
HubSpot Community is a platform for professionals to improve their HubSpot skills. Bringing customers, partners, employees, and enthusiasts together, Hubspot Community offers one of the best examples of knowledge base sharing.
It offers groups where users can introduce themselves, as well as groups for networking. Subject matter experts provide knowledge base article examples on topics like plugins and development as well as advice on using HubSpot in different areas like sales and marketing.
Why is it an example?
Hubspot's knowledge base example provides a wide range of free courses and certifications related to marketing, sales, customer service, and more. It educates users on inbound marketing methodologies and how to effectively use HubSpot's tools and software, as well as help desk knowledge base examples for troubleshooting and user issues. Hubspot certifications also provide users with tangible benefits for their professional growth, which can increase user engagement and loyalty.
12. Spotify Support — Ultimate digital music streaming platform
One of the best internal knowledge base examples can be found at the popular digital music streaming platform Spotify. Spotify's Help page covers various topics, including getting started with the app, app settings, and troubleshooting.
Spotify Support offers a dedicated section for podcasts, explaining how to use and access them. Users can also find details about Spotify's availability in different regions and Spotify-supported devices. They can also seek advice from Spotify Support's community forum.
Why is it an example?
Spotify Support's knowledge repository examples cover a wide range of assistance and troubleshooting resources. But where Spotify really shines as a service desk knowledge base example is in its community forum. Users can report problems and get workarounds and fixes from other Spotify customers. This helps Spotify Support to quickly determine the scope of a problem and to use input from users who solved it on their own.
13. Airbnb Help Center — Your ultimate guide to booking, hosting, and experiencing
Online accommodation booking platform Airbnb connects travelers with hosts for short term rentals.The Airbnb Help Center provides knowledge base categories examples for guests, hosts, experience hosts, and travel administrators.
Given the worldwide range of its bookings and the different user categories, Airbnb Help Center requires many kb article examples. Users can find information on everything from accessing their Airbnb account to preparing a host apartment or accessing their travel department’s Airbnb at Work dashboard.
Why is it an example?
Airbnb's knowledge base examples are a testament to its global reach and diverse user base. The Airbnb Help Center is driven by the community, which allows for localized knowledge based system examples that provide easy to find information for all its users whatever their origin, destination, or category. Guests, hosts, and travel admins can all find what they need thanks to Airbnb's extensive collection of organized information, powerful search functionality, and user-centric support features.
Getting started with your knowledge base
Knowledge management is no easy mountain to conquer. It takes a ton of research and requires a great mix of knowledge: from SEO to help form your knowledge base search engine to technical product knowledge to inform your technical support section. One thing you'll need along the way is some cracking knowledge base software, and if you haven't guessed it by now, we're right here!
Try giving Slite a whirl to build out your own knowledge base examples that's as brilliant and useful as your brand. Hit our knowledge base example features, and we hope to see you in the updated version of this article in 2024.
Written by
Laure Albouy is Slite's first marketing hire and in charge of Product Marketing. Her role? Making sure our users get the most out of Slite —including guides, product announcements, market research and more. Laure lives in Paris and is a pasta afficionada.