About the customer
Eulerian is a veteran marketing analytics and activation platform, serving clients across France, Spain, Italy, Portugal, Canada, and the US. For two decades, they've been helping businesses make data-driven marketing decisions.
Industry
Toolstack
Company size
Adoption
Eulerian spent the last 20 years serving major brands with cutting-edge marketing analytics. And they did it using an age-old documentation. Their open-source wiki, while a valuable solution in the past, had grown to include over thousands of pieces of content, making navigation increasingly complex.
Victor Roux, VP of Operations at Eulerian, found himself at a crossroads. "Our search functionality presented significant challenges," he explains. As they grew to 50 people, they needed to be smarter and more efficient with knowledge sharing.
And being at the heart of ops - he needed to write docs a lot.
So he wrote a lot.
But did his team still ping him for docs? A lot.
The challenges were clear:
- New customer onboarding wasn't as smooth as it could be
- Team members struggled to find information quickly
- Feature documentation wasn't easily discoverable
- The existing wiki had served its purpose but was beginning to show its age in terms of design and speed.
With clients across six countries and a growing team, Eulerian needed a 21st century solution that would house the 20,000+ content pieces, keep them search-able, and wanted to self-serve employees for the daily questions as much as possible.
Proving Customer-Joy-Fit
As a company managing their own data infrastructure and cloud systems, Eulerian takes data ownership seriously. This made the transition a sensitive project that needed careful handling.
Most people would be overwhelmed with this task.
Victor saw this as an opportunity to prove a point.
He wanted to prove that their documentation didn't have to be overwhelming.
"I needed to prove to the company that this would help us, that it wouldn't be time-consuming, and that it would be joyful for both us and our clients," he explains.
Instead of tackling their legacy content head-on, Victor took a real-time approach:
"Every time my team needed specific documentation, rather than sending them to our old wiki, I created new content from scratch in Slite. We had over 20,000 pieces of content in our old platform. Some of the technical documentation required updates to align better with business needs. Transferring everything would have required a considerable effort, particularly without a dedicated resource for the task"
Quick wins
What made this approach successful was Slite's speed and ease of use.
This 'create as needed' strategy ran for about two months. Once they had built up enough fresh, relevant content in Slite, Victor began sharing it more widely: "We started to share it publicly across the company, focusing specifically on business playbooks to avoid redundancy."
Impact: Speed that scales
At Eulerian, the proof is the smiles. Victor, who spends his days ensuring their teams run smoothly, found his documentation sweet spot with keyboard shortcuts.
No more wrestling with formatting or wondering if the end result will look presentable.
The features that made it click
Three features transformed their documentation process:
- Quick commands: "The shortcuts are my #1," Victor notes. "They make writing feel effortless"
- Translation capabilities: With clients across six countries, automatic translation became their second most-used feature
- Public documentation: Making knowledge shareable beyond their team opened new possibilities for client support
From team tool to client guide
Here's where it gets interesting. What began as Victor's quest to simplify internal documentation has become something bigger.
Those 700+ documents aren't just sitting there looking pretty - they're actively helping Eulerian's clients understand and use their product better, in their preferred language.
Turns out, when creating documentation stops being a chore, people actually do it. Who knew?
The road ahead
For Victor and Eulerian, simple wins. While they use features like PDF exports when needed, their focus stays on what matters: getting knowledge to people quickly.
There's a touch of French pride in their choice too. "It shows French companies can do good things," Victor notes with a smile. "Notion isn't the only way to go."
Some features, like templates, haven't quite found their place in Eulerian's workflow yet. Managing content in multiple languages presents its own puzzles - especially when it comes to search.
But for a team that prefers straight talk and clean solutions, these aren't roadblocks. They're just the next chapters in their documentation story.
Twenty years of wiki history taught Eulerian something: when documentation is easy, people actually use it. Their journey from "where is that file again?" to "here's the link" shows how the right tool can make a difference.
Did this ring a bell?
If you've ever lost an hour searching for that one document, or watched a new team member struggle through outdated wikis, you know the feeling.
Here's a thought: maybe documentation doesn't have to be a pain. Maybe it can just... work.
After all, sharing knowledge should be as easy as having a conversation. And who doesn't want more of those? Book a demo with us here.