The creative brief is an agency's best friend. Whether your team is working on marketing materials, video projects, web design, or other creative projects, the brief is the starting point. This downloadable template is a basic, clear brief that's perfect for customizing according to your needs. With fields on client guidelines, target audience, and execution strategy, it's ready to go.
If your creative team is working on a marketing campaign, it's likely that they'll need to write a creative brief. In fact, briefs are one of the main ways agencies and in-house marketing teams gather their ideas and launch new projects. This simple creative brief template is perfect for any marketing or advertising creative working on a campaign. It has fields on campaign context, campaign schedule, and campaign goals, but it can be customized to perfectly fit your needs.
Book Launch Creative Brief
Writing a book? Congratulations. This creative book launch brief will help kickoff the marketing and distribution process.
You'll be able to cover your book description, your project objectives, your target audience, your rough timeline, and launch-related tasks.
Video Production Creative Brief
This creative brief template is designed for any video production creative who's working on a new project. It's a simple template that's easy to customize to meet your specific production needs. It has fields where you can enter in your video overview, target audience, and video objective. The creative brief template will keep your project running calmly and productively, so you can focus on the big picture.