If your creative team is working on a marketing campaign, it's likely that they'll need to write a creative brief. In fact, briefs are one of the main ways agencies and in-house marketing teams gather their ideas and launch new projects. This simple creative brief template is perfect for any marketing or advertising creative working on a campaign. It has fields on campaign context, campaign schedule, and campaign goals, but it can be customized to perfectly fit your needs.
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The creative brief is an agency's best friend. Whether your team is working on marketing materials, video projects, web design, or other creative projects, the brief is the starting point. This downloadable template is a basic, clear brief that's perfect for customizing according to your needs. With fields on client guidelines, target audience, and execution strategy, it's ready to go.

Keep your verbal and visual identity consistent across functions with clear rules on voice and tone, typography, colors, and more.

Our Agency Client Brief Template helps you capture all the essential project details, goals, and requirements in one tidy place. Say goodbye to confusion and hello to clear, concise briefs that get everyone on the same page from day one. Perfect for agencies looking to start projects with confidence and clarity. Let's make your next project a success!