A marketing plan is a document that delineates how your company's marketing strategy will be executed within a specific timeframe. It really acts as a roadmap towards your business's marketing goals.
Marketing truly makes the modern world go round. However, it doesn't matter how incredible your new product launch is if you don't have a potent marketing plan that enables you to tell the world about it.
"Marketing is telling the world you're a rockstar. Content marketing is showing the world you are one." -Robert Rose
What goals does your business want to meet by next year, for example? A marketing plan would cover all the steps and marketing initiatives you need to take to get there.
Pro Tip: Consider including business and product-specific strategies such as potential joint ventures & partnerships, referrals strategies, social media marketing plan, and customer retention strategies.
Going without a marketing plan is a huge mistake. Why? Well, a marketing plan...
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In order to determine the best marketing strategy for your business and the roadmap to get there, your marketing team must be acutely aware of their context. It's impossible to effectively market your product or service if you don't have a good understanding of the marketing environment you're working with.
Here, you should be thinking about your business's strengths and weaknesses, general brand awareness, competitor analysis, situation analysis, USPs, and market share.
Don't leave this step too late. This information is key to starting your marketing plan outline.
It's vital to establish the most important people involved in a given marketing strategy right off the bat. Make sure to determine team leaders, marketers, managers, contributors, stakeholders, and key marketing channels as early as possible. Whether you're working with a small business or a large organization, this is crucial.
Pro Tip: Your marketing team may need to be divided into subgroups depending on your marketing strategy. Ask yourself questions like: "Will we require a specific content marketing strategy? What about a social media marketing strategy?"
If you think you know your target audience, get to know them better. In fact, they should feel like your best friends by the time you're done with your marketing strategy.
Even if you already have an established target market and buyer persona, refine them further. Your marketing tactics need to speak directly to these people.
Get to know more than your ideal customers' demographics... undertake market research to discover their personal goals, pain points, and social media habits. Most importantly, discover what would drive them to buy your product.
...there you have it! You're on your way to taking your business to the next level with an effective marketing plan template.
Putting together an effective marketing plan is no easy task, and that's exactly why many businesses put it off or don't make one at all. Don't fall into that trap!
Having a great marketing strategy is the best way to ensure that your team's marketing efforts really pay off. The time and effort that your team puts into their marketing plan will ultimately balance out in terms of time and resources saved, as well as the return on investment of their marketing activities.
Slite's got your back! Our collaborative marketing plan template makes the whole process easy and straightforward while giving you a strong base to start from.