They're often used by marketing teams, sales teams, and designers in order to determine what kind of person would purchase their product or service. User personas are key tools in design processes and marketing plans, ideally resulting in useful and successful products.
Don't be afraid to be specific in your persona development. You can always edit and modify your user personas later on.
The components of user personas vary depending on customer base, company needs, and market research but often include the following:
Pro Tip: Think about adding industry-specific information. If your product or service is tech-related, for example, persona examples might include favourite social media channels or general tech abilities.
User personas are incredibly useful tools because they...
Pro Tip: Top marketing campaigns are often based on a series of unique marketing personas.
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To create your own user persona template you need to follow these steps:
1. Conduct User Research
User personas aren't real people, but they're based on real people. The best customer personas are based on real customers and put the experience into UX. Interview as many real customers as you can and condense your findings into one (or a few) user personas.
Not familiar with user research? User research consists of interviews with real customers about your product or service.
This will provide you with an accurate impression of your customer base and help you put together pertinent and comprehensive user personas.
2. Decide On Your Focus
You can approach user personas from many different angles. Your industry will have a big influence on this. For example, tech industry user personas often focus on things like preferred apps and tech abilities, whereas fashion industry user personas might include topics like sustainability, shopping habits, and style preferences.
Other common user persona differentiations include goal-directed personas and role-based personas.
3. Brainstorm Your Persona(s) With Your Team
Gather all the key team members involved in your project and brainstorm your user personas together. Base your ideas off previously conducted user research and make sure that all parties involved agree on the results.
...voila! You'll have created ideal user personas for your business in no time. Your customers had better get ready for an unbeatable UX experience!