Whether you are using a template or creating a user persona on your own, there are multiple essential things it needs to have.
Basic info: First of all, it is necessary to decide what message you want to deliver to your potential audience. In addition, it should be with some basic information. It includes a title, an image of persona, personality, a quote, and demographics. It will tell people reading the persona that the information is genuine and helpful.
Story: Write some interesting words about the user whose persona you are creating. In this section, you can also describe what encourages the individual to become a loyal customer or what are their priorities. In addition, it must also include what your persona is looking for in the product.
Details: Use this section of your user persona template to describe the things that motivate the persona for actions. These could be anything, including achievements, growth, power, or fear. Here, you can also use pictures of products your persona like the most.